Mahindra & Mahindra
This case study explores the UX research and redesign process for Mahindra & Mahindra’s digital platforms, focusing on enhancing usability, engagement, and conversions.
Role
UX Researcher & Designer
Client type
Enterprise
Year
2023
This project aimed to enhance Mahindra & Mahindra’s website and MSA tablet application, improving usability, engagement, and conversions through a data-driven UX approach. Research methods, including heuristic evaluation, competitor analysis, and user testing, uncovered pain points in navigation, content clarity, and performance.
For the MSA tablet application, insights from stakeholder interviews and user surveys led to key improvements like streamlined navigation, interactive demos, and optimized workflows. The final redesign focused on refining the UI and enhancing user experience, ensuring a seamless digital journey for both customers and sales teams.
The Workbook
The UX Research Deck provides a detailed breakdown of the user research, heuristic evaluation, and data-driven insights that shaped this project. It includes key findings from stakeholder interviews, competitor analysis, user analytics (Hotjar, Google Analytics, Intello), and testing, which guided the final UX recommendations. This document showcases the methodologies and design decisions that improved usability, navigation, and engagement across Mahindra & Mahindra’s digital platforms.
